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Brick by brick: how Lego embraced video games12 Jul 6:05am

Brick by brick: how Lego embraced video games

The Guardian
Lego The Incredibles is the latest video game to help introduce the brand to a new generation of children – one 3D block at a time For some parents, the idea of kids sitting down in front of a Lego-branded video game might be baffling: isn’t the point of Lego that it’s not on a screen? But the mega-success of
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